The Most Popular Phone App: Video Games

It turns out mobile phone users are spending more time than ever using their phones for mobile video gaming. Nielson's latest research has revealed an interesting bit of information about smartphone app consumers--particularly iPhone users. It turns out games are the most popular application used by smartphone consumers, with 64% listing them as the most popular app they've used on their phone in the last month. Following games is weather apps, used by 60%, social networking apps like Skype and Facebook with 56%, navigation and GPS apps at 51% and music apps like Pandora at 44%.

With games, weather, social networking, navigating, news and music apps making the top of the popularity list, other apps such as health (13%), household and personal care (6%), education and learning (11%) and productivity (21%) round out the bottom.

New research also shows that iPhone users are a bit more addicted to their gaming apps than other smartphone users. The average iPhone user plays mobile games around 14.7 hours per month, followed in second by Android users who play games around 9.3 hours each month. Overall, the average mobile game user plays for 7.8 hours monthly, with Blackberry, Windows Phone 7 and standard phone users playing 4.7 hours or less monthly.

It seems new smartphones and mobile gaming has reached a new peak and iPhone and Android users are playing far more than they were a year ago. Mobile gaming is up a full 3 hours per month in the last twelve months.

It isn't only free games that are drawing in the audience, either. Nielson's findings show that smartphone users are more likely to pay for mobile games than they were last year. Gaming apps also draw in more money than other applications for sale as well. Nielson's research shows that 93% of consumers that have downloaded an application in the last 30 days would be willing to pay some unstated amount of money for a game. Only 76% of app users are willing to pay for a news application, on the other hand.

This data was put together by the research firm giant, which surveyed over 20,000 smartphone users per month for a total of over 300,000 mobile consumers during the year. Nielsons also surveys over 4,000 app users twice per year. This data reveals interesting habits among mobile phone consumers and draws a link between advanced phones and more time spent playing games and using other applications.

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