A US radio station claims to have discovered the holy grail of soft drinks -- the secret recipe for Coca-Cola, news.com.au reported Tuesday.
The website for Chicago public radio show This American Life states it found a list of ingredients for Coca-Cola, a secret that has been closely guarded for more than a century, in a 40-year-old newspaper.
It said the Atlanta Journal-Constitution published a photo of a book containing a hand-written replica of the original recipe in 1979.
The recipe, which supposedly can only be mixed by two Coca-Cola executives in the world, reportedly contains the exact measures of all the different oils needed for the drink's secret ingredient, "Merchandise 7X."
Despite making up only one percent of the drink's total formula, Merchandise 7X is what provides the unique taste. According to the recipe replica, it consists of alcohol, orange oil, lemon oil, nutmeg oil, coriander, neroli and cinnamon.
The recipe is said to be similar to previous lists made by those who have tried to uncover the secret ingredients, including Mark Pendegrast, the US author of "For God, Country and Coca-Cola," and Joe Jacobs, owner of the pharmacy where Coca-Cola was first served.
Rumored to be guarded 24 hours a day in a vault, the official Coca-Cola recipe has been one of the most closely kept trade secrets since the popular soft drink was concocted by medicinal chemist John Pemberton in 1886.
Coca-Cola refused to comment Tuesday on whether the secret formula had been divulged, with a spokeswoman making the following statement:
"The ingredients used in our beverages are listed on the product labels and many people have tried over time to crack the secret formula of Coca-Cola. That secret combination of ingredients holds a special place in the history and mythology of Coca-Cola -- something we continue to celebrate as we mark our 125th anniversary this year."
source
The website for Chicago public radio show This American Life states it found a list of ingredients for Coca-Cola, a secret that has been closely guarded for more than a century, in a 40-year-old newspaper.
It said the Atlanta Journal-Constitution published a photo of a book containing a hand-written replica of the original recipe in 1979.
The recipe, which supposedly can only be mixed by two Coca-Cola executives in the world, reportedly contains the exact measures of all the different oils needed for the drink's secret ingredient, "Merchandise 7X."
Despite making up only one percent of the drink's total formula, Merchandise 7X is what provides the unique taste. According to the recipe replica, it consists of alcohol, orange oil, lemon oil, nutmeg oil, coriander, neroli and cinnamon.
The recipe is said to be similar to previous lists made by those who have tried to uncover the secret ingredients, including Mark Pendegrast, the US author of "For God, Country and Coca-Cola," and Joe Jacobs, owner of the pharmacy where Coca-Cola was first served.
Rumored to be guarded 24 hours a day in a vault, the official Coca-Cola recipe has been one of the most closely kept trade secrets since the popular soft drink was concocted by medicinal chemist John Pemberton in 1886.
Coca-Cola refused to comment Tuesday on whether the secret formula had been divulged, with a spokeswoman making the following statement:
"The ingredients used in our beverages are listed on the product labels and many people have tried over time to crack the secret formula of Coca-Cola. That secret combination of ingredients holds a special place in the history and mythology of Coca-Cola -- something we continue to celebrate as we mark our 125th anniversary this year."
source
To receive updates right into your inbox, please don't forget to subscribe:
The Coca-Cola formula is the Coca-Cola company's top-secret recipe for Coca-Cola. The formula is considered one of the most closely-held trade secrets in modern business, as only a few Coca-Cola employees know or have access to the formula.Published accounts say it contains or once contained sugar, caramel caffiene, phosphoric acid, coca leaf and kola nut extract, lime extract, flavoring mixture, vanilla and glycerin. Merchandise 7X is the "secret ingredient" in Coca-Cola and has remained a secret since its invention in 1886. The description of the ingredient is kept in a security vault in a bank in Atlanta, Georgia. Alleged syrup recipes vary greatly, and Coca-Cola reluctantly admits the formula has changed over the decades. In a much-publicized corporate disaster, Coca-Cola introduced new Coke in 1985. After public outcry, the recipe was restored to the original formula.
ReplyDeleteRecipes for other soft drinks and products—Pepsi, KFC chicken and McDonalds Special sauce—are also closely-guarded trade secrets, but the Coke formula certainly attracts the most attention.
Amateur sleuths have tried to reverse engineer the production process and ingredients. The secret formula is the subject of books, speculation and marketing lore. The company consistently claims that all published recipes are incorrect.
Heres some facts about Coca cola
It used to be green
The franchise changed Santa red (yes, he used to be green!)
It once used to contain cocaine!
Coca-Cola's cursive script logo was designed to reveal anti-Islamic messages in its mirror image. (OMG)This is very funny
http://www.snopes.com/cokelore/graphics/poster2.jpg
This poster was released in the mid 80s and prompted a total recall of all posters because of the picture painted in ice-cubes at bottom right corner - a woman performing an act. The graphic artist who designed the picture put this in as a joke, and it went through unnoticed until someone spotted it on the back of a Coke truck. The artist lost his job and was sued, and all promotional material had to be recalled and destroyed.
LoL!