The boom of content writers has caused many services to offer very low rates, but that does not mean they produce great content. In fact, some of these services are still dishing out content with old search engine optimization strategies that simply don't work. Another thing to consider is that most of the cheapest content services outsource to writers that don't speak English all that well.
You need to be able to tell whether or not your writers are ripping you off, on not only the price they charge, but also the content they provide. Since content can be re-purposed and used in many different ways, one high quality article or post can make you thousands of dollars over the course of a couple of years. This can justify paying a larger price per word for high quality content and keep you from getting ripped off on the quality of the content you get.
Three Ways to Tell if You are Getting High Quality Content for a Fair Price
1. Check the English
If the writing service you hire tells you they use only native-speaking English writers, that doesn't mean English is their first language. Many people move to English-speaking areas, but don't speak the language all that well.
Check the content you buy for proper English. If they use strange phrases and words that don't seem natural to a regular conversation, then you might not be getting the best quality content.
2. Look for Keyword Stuffing
Keyword stuffing is another popular thing you will find with low quality content services. You might order a 700-word article based on the keyword phrase "drug rehab center" and find that they used it 10 or more times throughout the content with no related keywords. This is an old search engine optimization strategy that doesn't work anymore.
They should only use it a few times throughout and provide you with an article that also incorporates many related keywords for the best optimization possible.
3. Use Copyscape
Whenever you hire a new writer, you want to check their work with copyscape. This is a site that will allow you to check for plagiarism. It will also help you to see if you are getting content from spinning software or a rewrite from work found on the internet elsewhere. If the content doesn't pass copyscape 100%, then you need to find a new writer.
Content writing services are not always the best way to go if you want high quality content. You may be better off to hire a single writer that doesn't outsource.
This helps to ensure consistent quality every single time you order content. Don't be afraid to invest in a writer that charges more than most services. Quality matters more now than ever, and the best writers won't work for a penny or less per word.
This is a guest post by blogger James, who blogs on how the write content can bring you the right traffic, whether you represent a drug rehab center or law firm or anything in between.