If you will compare the major changes implemented on majority of the search engines, you will observe that Google.com has remained the only catalyst in the online market which has been able to revolutionize the way we see the search engine results. Ranging from the major algorithmic updates to applying minor modifications, right from the year 2010 to 2012, these series of up-gradations have effected majority of the businesses all over the world as well. These major up-gradations however waned the effect of search engine marketing tactics and gave more emphasis to the quality links,original information, quality keywords, website structure, etc. All these features have formed the very own basis of the organic SEO and abated the emphasis on paid advertisements. This in fact have been the main reasons due to which SEM seems to be loosing its influence on the search engines.
The three major updates which compelled the internet marketeers to modify the search engine tactics are as follows:
All together, the online businesses who tried to manipulate the SERPs through various SEM techniques didn't acquired 100 percent success rate in establishing a strong foothold in the online results and they preferred to switch on to other alternates. By mentioning above words, it doesn't mean that SEM or PPCs can be seen as the useless tool to boost the rankings. These paid techniques can in fact do wonders if they are integrated with current market innovations. If their whole direction is changed to the right track then even the organic SEO strategies would not be able to compete with you in terms of visibility, credibility, content quality and accessibility. All together, the need of an hour is to take right steps at the right time, so that expected results can be reaped in the better way.
The three major updates which compelled the internet marketeers to modify the search engine tactics are as follows:
Panda Update:
Yes, Panda update changed the whole perception of the Google engine and it kicked all the websites with duplicate contents at the last positions. These majority of businesses got affected with this huge algorithm update. Content duplicability and the poor presentations were some of the reasons due to which these websites were pushed down to the lower positions. Since July 2011, the up-gradations made during all these 12-24 months period were denoted by the version 3.9 update which were further followed by some more minor iterations in the league. With the help of this update, Google has been able to make difference between the quality as well as spam content. Hence, now a days whenever a user enters the right keywords in the search engine's address bar, he or she is presented with the quality results.Penguin Update:
This update was carried on 24th April 2012 and since then there have been series of updates in the implemented by the search engines. This update penalized all the spam sites which have over done the white hat SEO or say due to the over optimization of the websites, the Google engine pushed them down to last positions. Penguin update has impacted the web sites more than the Panda update and all those sites which tried to manipulate the SERPs were in fact knocked down by search engines. Conclusively, this update brought more positive results for the clients and it clarified the steps that can be undertaken to boost the rankings in sync to the guidelines given during the Penguin updates:- User Engagement on the Site
- Original Content
- Natural Appealing Profile
Contemporary Modifications Led by Google to Leverage SERPs
In the current series of changes led by the Google, the sites having better brand recognition and quality content are indeed appended more weightage by the search engines than the other counterparts which have been found lurking behind them. The websites which had taken the help of PPC or SEM are amongst those online sites or business groups who tried to gain short term success through these tactics. Although these paid advertisement or say PPC driven websites managed to achieve high rankings but still they failed to match the standards embraced by the organically ranked websites.All together, the online businesses who tried to manipulate the SERPs through various SEM techniques didn't acquired 100 percent success rate in establishing a strong foothold in the online results and they preferred to switch on to other alternates. By mentioning above words, it doesn't mean that SEM or PPCs can be seen as the useless tool to boost the rankings. These paid techniques can in fact do wonders if they are integrated with current market innovations. If their whole direction is changed to the right track then even the organic SEO strategies would not be able to compete with you in terms of visibility, credibility, content quality and accessibility. All together, the need of an hour is to take right steps at the right time, so that expected results can be reaped in the better way.
Author's Bio:
Amy Patrix is an Industry specialist in .net development outsourcing company. Currently he is associated with Xicom technologies offering world class .net development services to its elite international clients.